👋 Good morning, Smashi Business Readers!

Today’s lineup is packed with compelling stories about corporate battles, regional innovation, and empowering investment opportunities. From Ben & Jerry’s fight for its values to OSN+ getting a nod at an Apple launch, and baraka transforming how MENA builds wealth—there’s a lot to explore!

📰 What’s happening?
💡 Why it matters?
🔜 What’s next?

Read on for more insights and details! 👇️ 

But before that: You can join our Whatsapp channel too to receive updates from the business world.

🍦 Ben & Jerry’s vs. Unilever: A Clash Over Values

📰 What is it about?

• Ben & Jerry’s has filed a lawsuit against its parent company, Unilever, accusing it of undermining the ice cream brand’s efforts to support Palestinian refugees. This follows years of tension after Ben & Jerry’s attempted to halt sales in the occupied West Bank in 2021.

💡 Why it matters?

• The case highlights the complex dynamics between corporate governance and ethical commitments, raising questions about how far brands can go in standing by their values when part of a larger entity.

🔜 What’s next?

• As the legal battle unfolds, it will set a precedent for corporate independence and social activism in the business world.

📈 Markets

📺 OSN+ Gets a Spotlight Moment at Apple’s UAE Event

📰 What is it about?

• OSN+, developed by Anghami’s team, was highlighted during the Apple Vision Pro launch event in the UAE. Co-Founder Elie Habib called the recognition a milestone for regional tech innovation.

💡 Why it matters?

• This recognition underscores the growing influence of Middle Eastern platforms in the global tech and streaming industry, showcasing the region’s potential for innovation.

🔜 What’s next?

• OSN+ is expected to expand its tech-driven content solutions and strengthen its collaboration with major players like Apple.

💭Quote of the day
"Standing by our values is what makes us who we are." – Ben & Jerry’s

💰 baraka: Empowering Investors in the MENA Region

📰 What is it about?

• Feras Jalbout’s baraka (YC S21) is revolutionizing wealth-building in the MENA region by providing local investors with access to world-class opportunities. The platform is offering $20 to new users with the code GROW20L.

💡 Why it matters?

• Baraka is reshaping the financial landscape by promoting financial literacy and empowerment in a region with untapped investment potential.

🔜 What’s next?

• baraka’s special promotion encourages users to take their first step toward building a wealthier future.

🔍In other news…

1. Billions in investments, but what does it mean for local entrepreneurs? Saudi company’s CIO explains.

The Latest from the Smashi Business Studio

👋 Hello, That’s Me - Your Content Buddy

What is Odeum?

Odeum is Augustus Media’s innovative in-house content studio, where creativity meets data-driven insights to produce compelling new media formats. Specializing in connecting brands with communities and culture, Odeum offers a range of services tailored to your needs.

Why Do Brands Need a Content Strategy?

An authentic story is key to connect with audiences on a personal level. That’s why a well-crafted social content strategy helps brands resonate with the internet generation and earn their trust. Odeum excels in modern content creation, offering expertise in social media management and access to fully equipped studios.

How Can You Get Started?

If you’re a brand with a vision, contact us here, and our team will get in touch to help you bring your ideas to life.

Were you forwarded this email? Subscribe here