👋 Good morning, Smashi Business Readers!

In today’s edition, Donald Trump's stance on the U.S. dollar has put the spotlight on emerging economies, particularly the BRICS nations, Adidas has launched its exclusive Adizero Desert Runner collection, featuring a breathtaking art installation by David Popa in the UAE desert, and Abu Dhabi Business Week is around the corner.

Let’s dive into the details! 🌟👇️ 

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💰Trump Threatens a 100% Tariff on BRICS Countries If They Abandon U.S. Dollar

📰 What is it about?

• President-elect Donald Trump has made a strong demand directed at the BRICS nations—an alliance originally comprising Brazil, Russia, India, China, and South Africa, which has recently expanded to include Iran, Egypt, Ethiopia, and the United Arab Emirates. He has insisted that these developing countries consider using the U.S. dollar as their reserve currency. Trump has threatened to impose a 100% tariff on these nations if they choose to abandon the dollar in favor of a new currency or alternative financial systems. This statement follows discussions among BRICS officials about reducing reliance on the U.S. dollar, particularly highlighted during the 2024 BRICS Summit held last month.

💡 Why it matters?

• Global Economic Influence: The U.S. dollar is representing about 58% of the world's foreign exchange reserves. Trump's demand underscores the importance of maintaining this status amid rising challenges from emerging economies.

• Geopolitical Tensions: The BRICS nations have been exploring ways to enhance their economic independence from Western financial systems, particularly in light of sanctions and geopolitical pressures.

🔜 What’s next?

• BRICS countries are likely to continue their discussions on financial cooperation and the potential for alternative currencies. This may involve exploring bilateral trade agreements that bypass the dollar.

📈 Markets

👟Adidas Launches Exclusive Adizero Desert Runner Collection with Iconic Art Installation in UAE Desert

📰 What is it about?

• Adidas has unveiled its exclusive Adizero Desert Runner collection, showcasing a unique collaboration with the acclaimed American artist David Popa. This collection is inspired by the stunning landscapes of the UAE desert and aims to blend high-performance footwear with artistic expression. To commemorate the launch, Adidas revealed its first-ever anamorphic art installation in the Al Madam area of Sharjah. This large-scale artwork, spanning 100 meters, symbolizes both the limitless potential of the desert and the dynamic spirit of contemporary runners.

💡 Why it matters?

• The collaboration with David Popa not only highlights the artistic side of athleticism but also celebrates the rich cultural heritage and natural beauty of the UAE desert. This fusion of art and sport reinforces Adidas' commitment to innovation and community engagement.

🔜 What’s next?

• Following this successful launch, Adidas may seek to collaborate with other artists or influencers to create limited-edition collections that emphasize local culture and landscapes, further solidifying its connection to diverse communities.

💭Quote of the day
^{“in the middle of every difficulty lies opportunity” —Albert Einstein}

Abu Dhabi Business Week Is Coming on December 4, 2024

📰 What is it about?

• Happening from 4 to 6 of December, Abu Dhabi Business Week is an upcoming event happening that showcases the emirate's emergence as a global economic powerhouse, driven by what is termed the "Falcon Economy." This initiative aims to foster growth across key sectors, providing a platform for established business leaders and emerging entrepreneurs to collaborate and innovate.

💡 Why it matters?

• Abu Dhabi Business Week provides a unique platform for networking, allowing entrepreneurs and business leaders to connect, share ideas, and explore potential partnerships. This fosters a collaborative environment that can lead to new ventures and economic initiatives.

• For more details and to register, please visit: adbusinessweek.com 

🔍In other news…

1. Hind Al Mulla's story of turning her passion for baking into Home Bakery is the story we all need to hear today.

2. This is a POV of entrepreneurs switching between content creator, accountant, salesperson, and customer support in one day.

The Latest from the Smashi Business Studio

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