Smashi Business Newsletter 2nd of July

Marhaba folks! 🌞 In today's edition, we cover RTA's $117 million Dubai Harbour to Sheikh Zayed Road bridge, Trump's Jeddah luxury tower amidst controversy, and Apple's lawsuits against Egyptian retail outlets. Yalla, let’s go 🏃🏻‍♀️

🛣️ RTA Grants $117 Million Contract for Dubai Harbour to Sheikh Zayed Road Bridge Construction

What is it about:

• Dubai's Roads and Transport Authority (RTA) has awarded a $117.3 million (AED431 million) contract.

• The project aims to construct direct access points from Sheikh Zayed Road to Dubai Harbour in collaboration with Shamal Holding.

Why does it matter:

• Construction of a two-lane, 1.5km bridge is expected to significantly improve traffic flow to Dubai Harbour.

• Anticipated reduction in travel time from 12 minutes to just 3 minutes will enhance accessibility and convenience for commuters and residents.

• The project aligns with Dubai's urban development goals, promoting integration of residential and leisure components at Dubai Harbour.

What is next:

• Implementation phase of the construction project, ensuring timely completion and adherence to quality standards.

• Monitoring progress and impact on traffic patterns and accessibility to Dubai Harbour.

• Continued development of Dubai Harbour as a vibrant seafront community, offering enhanced residential and leisure experiences.

📈 Markets

🏢 Trump Plans Luxury Tower in Jeddah Amidst Conflict controversy

What is it about:

• Trump Organization's announcement of developing a luxury Trump Tower in Jeddah, Saudi Arabia.

• Partnership with Dar Global, Saudi developer Dar Al Arkan's international arm.

• Previous collaboration on a $500 million Trump International hotel complex in Oman.

• Concerns raised about potential conflicts of interest regarding Trump's business dealings in the Middle East.

Why does it matter:

• Marks Trump Organization's first major project in Saudi Arabia, targeting local luxury market and international investors.

• Raises questions about conflicts of interest should Donald Trump return to political office.

• Previous earnings from the Middle East during Trump's presidency under scrutiny.

• Ongoing legal issues and fines facing the Trump Organization.

What is next:

• Continuation of scrutiny and investigations into Trump Organization's international business ventures.

• Monitoring developments regarding legal challenges and conflicts of interest.

• Potential impact on political discourse and foreign policy discussions.

• Further announcements or expansions in the Middle East region by the Trump Organization.

Quote of the day

"Innovation distinguishes between a leader and a follower." - Steve Jobs

💻️ Apple Files Lawsuits Against Several Prominent Retail Outlets in Egypt

What is it about:

• Apple Inc. has filed lawsuits against multiple retail outlets in Egypt's phone industry.

• The lawsuits allege unauthorized use of Apple's trademarks, including the APPLE name and logo.

Why does it matter:

• Apple asserts its trademarks are protected under international agreements, including in Egypt.

• Alleged unauthorized use is seen as exploiting Apple's brand reputation and constitutes trademark infringement.

• Legal actions underline Apple's commitment to protecting its intellectual property rights globally.

What is next:

• Legal proceedings will determine whether the accused stores infringed Apple's trademarks.

• Potential outcomes could include settlements, injunctions, or changes in the accused stores' branding.

• Continued monitoring of Apple's efforts to enforce its intellectual property rights in global markets.

👋 Hello, That’s me - your Content Buddy

What is Odeum?

Odeum is Augustus Media’s innovative in-house content studio, where creativity meets data-driven insights to produce compelling new media formats. Specializing in connecting brands with communities and culture, Odeum offers a range of services tailored to your needs.

Why Do Brands Need a Content Strategy?

An authentic story is key to connect with audiences on a personal level. That’s why a well-crafted social content strategy helps brands resonate with the internet generation and earn their trust.. Odeum excels in modern content creation, offering expertise in social media management and access to fully equipped studios.

How Can You Get Started?

If you’re a brand with a vision, contact us here, and our team will get in touch to help you bring your ideas to life.

🎥 The latest from the Smashi Business Studio

Were you forwarded this email? Subscribe here