Good Morning Smashi Business Readers!

Here’s what’s making waves today: Saudi Arabia defends its FIFA World Cup bid, PSG takes sports broadcasting to the skies, and Emirates shuts down a viral hoax.

Let’s get into it! 👇️ 

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📰 Saudi FIFA Bid Faces Backlash Amid Progress 🌍

📰 What is it about?

• Giorgio Torre, a renowned strategist, has criticized Western media's unfair narrative against Saudi Arabia’s FIFA World Cup 2034 bid. Highlighting the Kingdom’s rapid advancements, Torre calls for objectivity, noting similar critiques during Qatar’s 2022 World Cup journey.

💡 Why it matters?

• Highlights the double standards in global media coverage of Gulf nations.

• Puts a spotlight on Saudi Arabia’s growing influence in sports and global affairs.

🔜 What’s next?

• As the bid unfolds, expect Saudi Arabia to emphasize transparency and innovation to strengthen its position on the global stage.

Markets

📰 PSG Hosts First-Ever In-Flight Live Press Conference ✈️

📰 What is it about?

• Paris Saint-Germain and Qatar Airways hosted a live press conference mid-flight, powered by SpaceX’s Starlink technology. Fans tuned in worldwide as PSG captain Marquinhos and coach Luis Enrique spoke live, setting a new benchmark for sports broadcasting.

💡 Why it matters?

• Showcases Qatar Airways’ commitment to innovation and fan engagement.

• Sets a precedent for leveraging technology in unique fan experiences.

🔜 What’s next?

• Qatar Airways plans to expand Starlink across its fleet, revolutionizing in-flight connectivity for travelers and sports enthusiasts alike.

📰 Emirates Debunks Viral Hoax Video 🚨

📰 What is it about?

• Emirates Airlines has confirmed that a social media video showing an aircraft crash bearing its logo is a fabricated clip. The airline is actively working to have it removed to prevent misinformation.

💡 Why it matters?

• Rising costs of living push employers to enhance benefits, including housing allowances and flexible work options.

• Bonuses expected to range from 2% to 30%, depending on sector performance.

• Retail continues to face challenges due to e-commerce competition.

🔜 What’s next?

• Emirates urges audiences to rely on official sources for accurate information and is strengthening its efforts to tackle the spread of false content.

🔍In other news…

1. Dubai’s RTA managed 2.5 million passengers on new year’s eve.

2. Space42, a UAE-based leader in satellite technology, will launch the Thuraya 4 telecommunications satellite into orbit, whic is built by Airbus and launched by Musk’s SpaceX Falcon 9 rocket.

3. Former Saudi footballer Majed Al-Jamaan is officially the new CEO of Al-Nassr Club!

4. Oman has resumed copper exports for the first time in nearly 30 years

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