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Thursday, April 24, 2025
Happy Thursday everyone!
Saudi Arabia is set to confirm Aiman Al-Mudaifer as the permanent CEO of NEOM, signaling tighter oversight of its $500B mega-project amid shifting economic priorities. In a landmark move, the IMF has appointed its first mission chief to Syria in 14 years, opening the door to renewed economic engagement post-conflict. Meanwhile in Dubai, Emaar is offering a four-month rent waiver to F&B tenants at Dubai Mall and Souk Al Bahar, following the temporary closure of the iconic fountain. More on these stories and what they mean—below.
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Saudi Arabia Set To Confirm Acting CEO Aiman Al-Mudaifer As Permanent NEOM Chief

📰 What is it about?
Aiman al-Mudaifer is expected to be officially appointed as CEO of NEOM, Saudi Arabia’s $500 billion flagship mega-project, according to sources familiar with the matter quoted by Reuters.
Mudaifer has served as acting CEO since November, following the departure of long-time chief Nadhmi al-Nasr.
He brings extensive experience from his role at the Public Investment Fund (PIF), where he led local real estate and infrastructure projects and played a key role in monitoring NEOM’s development.
💡 Why it matters?
NEOM is central to Crown Prince Mohammed bin Salman's Vision 2030, aimed at diversifying the Saudi economy away from oil.
With falling oil prices and increasing fiscal strain, the appointment signals tighter PIF oversight to ensure realistic execution and prioritization of projects.
Mudaifer’s leadership is seen as a move toward pragmatism and delivery, especially as parts of NEOM—like The Line—have been downsized due to cost overruns.
Analysts note the importance of installing an experienced figure to balance ambition with operational disciplineduring a challenging financial period.
🔜 What’s next?
Mudaifer is expected to be officially confirmed in the coming weeks, solidifying PIF's direct oversight of NEOM’s management.
NEOM is likely to enter a more measured execution phase, prioritizing key deliverables and financial sustainability amid economic headwinds.
Observers expect greater alignment between NEOM and broader PIF strategies, with a focus on tangible outcomes rather than scale alone.
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Markets
EGX 30 | 31,640.22 | +2.58% |
DFMGI | 5,205.34 | +1.382% |
ADX | 9,324.13 | +0.729% |
Tadawul | 11,681.11 | +0.82% |
IMF Appoints First Syria Mission Chief In 14 Years, Marking Major Step Toward Economic Reintegration

📰 What is it about?
The International Monetary Fund (IMF) has named Ron van Rooden as the first mission chief to Syria in 14 years, following a formal request from Syria’s Finance Ministry.
The appointment was announced by Syrian Finance Minister Mohammed Yosr Bernieh, who met van Rooden during the IMF-World Bank Spring Meetings in Washington, D.C.
This marks the first IMF mission-level engagement with Syria since 2009, before the outbreak of war in 2011.
💡 Why it matters?
The appointment signals a tentative return of international financial engagement with Syria after more than a decade of war and diplomatic isolation.
Syria's new Islamist-led government, formed after the fall of Bashar al-Assad in a rebel offensive, is seeking to normalize international ties and revive the economy.
The IMF re-engagement could pave the way for technical support, assessments, and potentially future financial assistance, depending on geopolitical and policy developments.
The move coincides with a broader international focus on Syria’s reconstruction, with the UNDP planning $1.3 billion in aid over three years and increased participation at global forums.
🔜 What’s next?
The IMF's re-engagement is expected to initiate a dialogue on economic recovery, reforms, and potential pathways to rebuild institutions and stabilize the economy.
High-level Syrian delegations, including the finance and central bank chiefs, are expected to expand international outreach, seeking sanctions relief and donor support.
With events like the Saudi and World Bank co-hosted roundtable on Syria gaining traction, multilateral efforts to support Syria's reconstruction may gain momentum—though they will depend on both political recognition and on-the-ground developments.
Emaar Offers Four-Month Rent Relief To F&B Tenants Affected By Dubai Fountain Closure

What is happening?
Emaar Malls Management (LLC) has announced a rent support initiative for Food & Beverage (F&B) tenants with terrace spaces overlooking the Lake and Fountain areas at Dubai Mall and Souk Al Bahar.
The decision follows the temporary closure of the Dubai Fountain, a major draw for diners and visitors to the area.
Affected tenants will receive four months of rent waiver, covering June to September 2025.
To further support footfall, Emaar will install 400 metres of advanced digital screens along the promenade, aimed at creating an engaging environment with visual content.
Why it matters:
The Dubai Fountain has been a central attraction, significantly boosting foot traffic and dining demand for terrace-facing venues.
The rent relief initiative highlights Emaar’s commitment to long-term partnerships and its responsiveness to evolving market challenges.
By offering financial support and enhancing visitor experiences, Emaar aims to help tenants navigate the transitionand sustain business momentum despite the temporary disruption.
What’s next?
The new digital promenade experience is set to animate the area and attract crowds during the fountain's downtime.
Tenants will continue to benefit from prime waterfront views, city skylines, and a refreshed ambiance driven by immersive technology.
Emaar affirms its ongoing mission to empower retail communities with sustainable, value-driven solutions to ensure resilience and growth.
🔍In other news…
AI to contribute over $64 billion to Dubai’s economy by 2030: Dubai State of AI Report.
“Trump’s tariffs are erratic and unpredictable,” Richard Branson says during Virgin Atlantic’s Riyadh route launch.
Dubai inflation falls to its lowest in five months.
UAE and Saudi Arabia target India and EU electricity exports.
Saudi Telecom to Offer Large Loans Via Western Union-Backed Bank.
Oman, Russia ink 11 pacts including visa waiver agreement during Sultan’s Moscow visit.
Apple vehicles are on Dubai streets to update Maps.
UAE approves design of first heliport for helicopters, air taxis.
Saudi crude oil exports rise to 6.5m barrels per day.
Most UAE firms pause hiring in first quarter as corporate tax and costs add up.
AI firm Senen announces expansion into MENA from Dubai.
Sharjah records AED13.2 billion in real estate transactions in Q1 2025, up 31.9%.