Happy Saturday Smashi Business Readers!☀️

Today’s newsletter dives into exciting collaborations, a powerful act of resilience, and a leadership debate that's sparking discussions online. From Kushner and Alabbar’s bold plans in Belgrade 🏢 to Gaza Cola’s mission to rebuild amidst adversity 🥤, and Habtoor’s surprising response to Alabbar’s take on meetings 💼—there’s a lot to unpack!

Let’s dive in! 🚀

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1️⃣ A New Landmark: Kushner and Alabbar Team Up in Belgrade 🏢

📰 What is it about?

• Jared Kushner’s Affinity Partners and Mohamed Alabbar, founder of Emaar Properties, are joining forces to create a luxury hotel and residential complex in Belgrade. The project will include a 175-room hotel and 1,500 apartments, with sales starting this year.

💡 Why it matters?

• This collaboration merges Kushner's global investment influence with Alabbar’s real estate expertise, signaling growing international interest in Belgrade’s property market.

🔜 What’s next?

• Sales for the project are set to begin in 2025, promising a new luxury destination in Serbia’s capital.

Markets

2️⃣ ‘A Question of Dignity’: Gaza Cola’s Mission to Rebuild Amidst Destruction 🥤

📰 What is it about?

• Osama Qashoo’s Gaza Cola is more than just a drink; it’s a lifeline for the people of Gaza. Proceeds from the beverage sales are being used to rebuild Al Karama Hospital in northern Gaza.

💡 Why it matters?

• It challenges corporate giants and shines a light on the devastating impact of global investments in armed trade. Plus, it’s a powerful symbol of hope and resilience.

🔜 What’s next?

Gaza Cola continues its mission to inspire global change, with each purchase directly aiding hospital reconstruction efforts.

💭Quote of the day:

"Believe you can and you're halfway there." — Theodore Roosevelt 😉 

3️⃣ Habtoor Responds: 'Alabbar’s View on Meetings Surprised Me' 💼

📰 What is it about?

• Businessman Khalaf Ahmad Al Habtoor shared his thoughts on Mohamed Alabbar’s statement that meetings are a “waste of time.” Habtoor argued that well-managed meetings are essential for efficiency and strategy alignment.

💡 Why it matters?

• The debate highlights differing leadership styles and offers valuable insights into effective corporate governance.

🔜 What’s next?

• The discussion continues, sparking fresh conversations about productivity and leadership practices in the business world.

🔍In other news…

1. Elon Musk’s Tesla Gears Up for Saudi Arabia Launch in 2025.

2. Lyvely, the innovative platform empowering content creators to monetise their products and services, has partnered with UAE-based fintech company Mamo.

3. DMCC and REIT Development have unveiled plans for the groundbreaking ‘Crypto Tower’, a 17-storey project in Dubai’s Jumeirah Lakes Towers.

4. The Adani Group is reportedly in advanced negotiations to acquire a majority stake in Emaar India.

The Latest from the Smashi Business Studio

Ronaldo's Al Nassr deal, Trump's impact on KSA, and Google Pay's launch

👋 Hello, That’s Me - Your Content Buddy

What is Odeum?

Odeum is Augustus Media’s innovative in-house content studio, where creativity meets data-driven insights to produce compelling new media formats. Specializing in connecting brands with communities and culture, Odeum offers a range of services tailored to your needs.

Why Do Brands Need a Content Strategy?

An authentic story is key to connect with audiences on a personal level. That’s why a well-crafted social content strategy helps brands resonate with the internet generation and earn their trust. Odeum excels in modern content creation, offering expertise in social media management and access to fully equipped studios.

How Can You Get Started?

If you’re a brand with a vision, contact us here, and our team will get in touch to help you bring your ideas to life.

Here’s to a productive week ahead! 💪

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