🌟 Good morning!

Here’s what’s making headlines today:

1️⃣ Unilever’s rocky path amid a boycott in Indonesia,
2️⃣ Dubai’s latest skyscraper with a sky-high pool,
3️⃣ Emirates taking the lead as the first Autism Certified Airline.

Let’s dive in! 📰

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🛍️ Unilever Faces Backlash in Indonesia Over Boycott

📰 What is it about?

• Unilever, a household name behind brands like Dove, is grappling with a sharp boycott in Indonesia due to its perceived support for Israel amid the ongoing conflict. This has caused its market share to drop from 38.5% to 34.9% in Q3 2024.

💡 Why it matters?

• Consumer activism is reshaping markets globally.

• Even top brands aren’t immune to socio-political tensions.

• Businesses must align with local sensitivities to retain trust.

🔜 What’s next?

• Unilever’s decline highlights the growing power of activism. Global companies will need to navigate complex socio-political landscapes with greater accountability.

Markets

🏗️ $1 Billion Dubai Skyscrapers to Feature a Rooftop Sky Pool

📰 What is it about?

• The Regent Residences Dubai will include two 591-foot towers linked by a 43-foot rooftop infinity pool – an ultra-exclusive feature of a $35,000-square-foot penthouse!

💡 Why it matters?

• Luxury living in Dubai reaches new heights (literally).

• Real estate projects like this strengthen Dubai’s position as a global luxury hub.

🔜 What’s next?

• The project, set to be completed by 2027, promises to transform Dubai’s Marasi Marina neighborhood, adding more allure to the city’s high-end real estate market.

💭Quote of the day:

"I am lucky that whatever fear I have inside me, my desire to win is always stronger." — Serena Williams

✈️ Emirates to Become the World’s First Autism Certified Airline

📰 What is it about?

• Emirates is training over 30,000 customer-facing staff to cater to neurodiverse travelers, making it the first airline certified by the IBCCES for autism-friendly services.

💡 Why it matters?

• Inclusivity in air travel is reaching new milestones.

• Over 80% of Emirates' customer-facing staff will be trained to address sensory needs.

• With $32 billion in revenue in 2024, Emirates’ growth continues alongside its commitment to accessibility.

🔜 What’s next?

• In 2025, Emirates plans to roll out sensory guides, fidget toys, and digital tools to enhance neurodiverse passenger experiences. This sets a benchmark for the aviation industry.

🔍In other news…

1. Skadden, Arps, Slate, Meagher & Flom, a leading U.S. law firm, has launched its first office in the Middle East, establishing a presence in Abu Dhabi.

2. Dubai real estate tycoon Hussain Sajwani, CEO of Damac Group, pledges $20 billion to build U.S. data centers, focusing on AI, crypto, and tech. Damac will contribute $5-6B in equity, with banks and institutions playing a key role in the project.

3. Dubai’s first flying taxi station has officially been named DXV, inspired by its proximity to Dubai International Airport (DXB).

4. Emirati Citizen Kevin O’Leary aka ‘Mr. Wonderful’ from Shark Tank, is setting his sights on TikTok, hoping to acquire the app before a potential U.S. ban.

The Latest from the Smashi Business Studio

👋 Hello, That’s Me - Your Content Buddy

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Here’s to a productive week ahead! 💪

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