- Smashi Business
- Posts
- 🎠 Disney Now in Qatar: $5.5B Mega Park Unveiled 💒🎡
🎠 Disney Now in Qatar: $5.5B Mega Park Unveiled 💒🎡
Marhaba folks! 🌞 In today's edition, we dive into Qatar's $5.5B Disney-beating mega park, Pinterest's expansion into MENA turning it into a smart business platform, and the Saudi Esports World Cup's rainbow flag controversy. Yalla, let’s go 🏃🏻♀️
🥳 Qatar Launching $5.5 Billion Mega Park: Bigger Than Disney 💗 🎢🎠
WGOQATAR
What is it about:
Qatar is developing a new theme park, Simaisma, which will cover 160 acres, surpassing Disney's park size.
Located near Doha, this project includes an 18-hole golf course, luxury resorts, and 300 villas.
Managed by Qatari Diar Real Estate Investment Company.
Why does it matter:
This development aims to transform Qatar into a top vacation destination.
Expected to boost tourism, contributing 12% to Qatar's GDP by 2030.
Enhances Qatar’s global profile following its World Cup hosting success.
What is next:
Construction and development phases to continue, focusing on completion targets.
Ongoing marketing and promotional activities to attract global tourists.
Potential scrutiny and focus on worker conditions and project execution.
👋 Hello, That’s me - your Content Buddy
What is Odeum?
Odeum is Augustus Media’s innovative in-house content studio, where creativity meets data-driven insights to produce compelling new media formats. Specializing in connecting brands with communities and culture, Odeum offers a range of services tailored to your needs.
Why Do Brands Need a Content Strategy?
An authentic story is key to connect with audiences on a personal level. That’s why a well-crafted social content strategy helps brands resonate with the internet generation and earn their trust.. Odeum excels in modern content creation, offering expertise in social media management and access to fully equipped studios.
How Can You Get Started?
If you’re a brand with a vision, contact us here, and our team will get in touch to help you bring your ideas to life.
📈 Markets
🔼 EGX 30 | 28,364.62 | +0.72% |
🔼 DFMSI | 2424.68 | – 4.649% |
🔼 KSA Sukuk | 888.10 | + 0.13% |
🔼 Tadawul | 11,658.66 | +0.55% |
🎨 Pinterest Expands to MENA, Turns to Smart Business Platform Competing with Facebook and Instagram 🛍️
Pinterest Search
What is it about:
Pinterest has launched in new MENA markets, including Algeria, Bahrain, Egypt, Iraq, Kuwait, Oman, Qatar, Saudi Arabia, and the UAE.
Partnership with Digital Media Services (DMS) enables advertisers to reach Pinterest’s engaged users.
Why does it matter:
Pinterest aims to compete with major social platforms like Facebook and Instagram in the MENA region.
Significant market potential with 96% of top searches on Pinterest being unbranded.
Users on Pinterest spend 40% more per month compared to other social platforms.
What is next:
Expansion of merchant tools like Catalogues and integration with e-commerce platforms such as Adobe Commerce and Shopify.
Growth of the Verified Merchant Programme to enhance brand trust.
Continuous increase in impressions and user engagement as more businesses join.
Quote of the day
"Don't sit down and wait for the opportunities to come. Get up and make them." — Madam C.J. Walker
🏳️🌈 Saudi Arabia's Esports Scene Stirs Controversy with Rainbow Flag
Saudi Arabia Esports
What is it about:
The Esports World Cup in Riyadh featured a flag with rainbow colors, causing confusion among attendees.
The flag's resemblance to the LGBTQ+ symbol led to mixed reactions and online debate.
Why does it matter:
Highlights the increasing interest in esports within Saudi Arabia.
Reflects Saudi Arabia's efforts to host major international events.
Demonstrates the kingdom’s growing involvement in the global esports scene.
What is next:
Organizers may clarify the flag's design to avoid future confusion.
Continued efforts to successfully host international esports events.
Monitoring of public and social media reactions to further refine event planning and execution.